WordPress development built around your backlog.
Macro WP gives agencies and teams ongoing access to professional WordPress development for both new and existing websites. Send the work you need to move—custom functionality, themes, plugins, landing pages, builder implementation, fixes, integrations, maintenance-related development, and more—through one recurring subscription.
- Build campaign landing page from Figma In development
- ACF field group for case-study template In development
- Fix plugin conflict breaking checkout layout Queued
- Custom block for pricing table Queued
- Connect enquiry form to client CRM Queued
One WordPress partner for the work that keeps coming back.
WordPress work rarely arrives in one neat category. A client launch can need a page build today, a form integration tomorrow, and a custom feature two weeks later. An existing site can need debugging, performance-conscious cleanup, template changes, or plugin work without becoming a brand-new project every time.
Macro WP is designed around that reality.
You subscribe to development capacity, then use it across the WordPress work your team actually needs.
What you can send to Macro WP
Build
Use Macro WP for new WordPress implementation work such as:
- complete WordPress websites within the agreed capacity model
- landing pages
- reusable page templates
- custom themes
- custom blocks where supported
- responsive frontend implementation
- design-to-development builds
Customize
Work within existing WordPress setups instead of rebuilding what already works. Typical requests may include:
- theme customization
- builder-based development
- template changes
- layout improvements
- WooCommerce interface changes where supported
- plugin configuration
- enhancements to existing components
Extend
When an off-the-shelf configuration is not enough, custom development can cover:
- custom PHP
- custom plugins
- custom features
- WordPress hooks and filters
- ACF field architecture and templates
- custom post types
- admin functionality
- other WordPress-native extensions
Fix
Inherited WordPress websites are part of real development work. Macro WP can help investigate and resolve issues such as:
- broken layouts
- PHP errors
- plugin conflicts
- theme conflicts
- unexpected behavior after updates
- frontend bugs
- responsive issues
- existing custom-code problems that can be safely diagnosed and corrected
Integrate
Connect WordPress to the tools around it. Potential work includes:
- REST API integrations
- form integrations
- third-party services
- external data workflows
- CRM or marketing-platform connections where technically appropriate
- webhooks
- custom data exchange
Maintain and improve
Ongoing development often includes the work that keeps an existing site healthy and useful:
- theme and plugin updates
- compatibility checks
- maintenance-related development
- iterative feature improvements
- cleanup
- small enhancements that would otherwise sit in a backlog
Yes, we can work inside existing WordPress websites.
Not every request starts from a blank install.
Macro WP is intended to work with inherited themes, builder-based sites, existing plugins, custom code, older templates, and established content structures where the environment can be safely supported.
The first step is understanding what already exists.
If the requested change would create unnecessary risk or if the existing implementation needs cleanup before new development should continue, we should explain that clearly rather than forcing a fragile patch.
We may review:
- the active theme and child theme
- installed plugins
- custom functionality
- builder or block architecture
- hosting/staging constraints
- existing code conventions
- integrations
- the specific change you want to make
Custom WordPress development when the site needs more than configuration.
WordPress is flexible because it can be extended. That does not mean every requirement needs a custom plugin—and it also does not mean every requirement should be solved by installing another plugin.
Macro WP takes a practical approach: use the simplest robust solution that fits the problem.
Custom plugins
Create focused WordPress functionality when existing plugins do not solve the requirement cleanly or when the feature needs to be owned and maintained as custom code.
Custom themes and templates
Build purpose-specific presentation layers and templates around the design, content model, and editorial needs of the site.
PHP, hooks, and filters
Extend WordPress and supported plugins using the platform's native extension points where appropriate.
ACF and structured content
Use Advanced Custom Fields and WordPress content architecture to create manageable editing experiences for repeatable or structured site content.
APIs and integrations
Connect WordPress to outside services when data or functionality needs to move beyond the website itself.
Technical note: Specific supported APIs, plugins, and integration types should be confirmed during request review. Not every third-party system is automatically in scope.
WordPress ecosystem experience, without a meaningless logo wall.
Macro WP should list tools only when they are genuinely supported in normal delivery.
Representative technologies and workflows may include:
- WordPress Core / Gutenberg
- PHP
- Advanced Custom Fields
- Elementor
- Bricks
- WooCommerce
- common WordPress form plugins
- REST APIs
- Git/version control where appropriate
- staging workflows
- standard hosting environments that support safe WordPress development
[OPERATIONAL INPUT REQUIRED] Finalize the public supported-technology list before design. Do not display logos for tools Macro WP cannot confidently support.
Development should still make sense after the request is closed.
Getting a feature to "work" is only part of the job.
Macro WP's development approach should favor solutions another competent developer can understand, maintain, and extend later.
Practical architecture
Use the simplest robust approach for the requirement. Avoid unnecessary abstraction and avoid custom code when a reliable existing solution already does the job well.
WordPress-native when appropriate
Use core WordPress patterns, hooks, filters, APIs, and established conventions when they are the right fit.
Safe changes
Use staging, backups, testing, and controlled deployment practices when the risk of a production change justifies them.
Performance awareness
Do not knowingly add unnecessary frontend or backend weight to close a request faster.
Accessibility awareness
Frontend implementation should use semantic, usable patterns rather than treating accessibility as an afterthought.
Client ownership
Custom work, websites, accounts, credentials, content, and data should remain under the client's or agency's control rather than being locked behind Macro WP.
Documentation where it adds value
Document custom functionality or operational details when doing so will materially help future development and maintenance.
What does a real request look like?
Examples of work a client might submit:
- Build the approved Figma landing page in our existing Bricks site.
- Create an ACF-powered team directory with reusable profile templates.
- Add a custom post type for locations and connect it to the existing archive design.
- Debug the form submission issue that started after the latest plugin update.
- Extend our WooCommerce product template with the approved custom fields.
- Build a small custom plugin that syncs this data through the vendor's API.
- Create a reusable Gutenberg block for this content pattern.
- Update these five client sites and resolve any compatibility issues found during testing.
- Fix the mobile layout on these templates without changing the desktop design.
- Implement the next set of changes from our client backlog.
Large requests can still fit the model, but they may be divided into milestones or sequential pieces so expectations remain consistent with the plan's active capacity.
- Build Figma landing page in Bricks site In development
- ACF-powered team directory with templates In development
- Custom post type for locations + archive In development
- Debug form submission after plugin update Queued
- Extend WooCommerce product template Queued
- Custom plugin syncing data via vendor API Queued
- Reusable Gutenberg block for content pattern Queued
- Update five client sites, check compatibility Queued
- Fix mobile layout, keep desktop design Queued
- Implement next set of backlog changes Queued
What Macro WP is not
Clear scope makes an ongoing development relationship easier to manage.
Macro WP is not intended to be:
- general IT support
- a general-purpose software consultancy
- an SEO fulfillment service
- an entire product engineering department
- unlimited simultaneous development
- a 24/7 emergency engineering service unless explicitly offered
- a source of unrelated non-WordPress work
If a request sits outside the WordPress ecosystem or requires a specialty Macro WP does not support, we should say so early.
You are buying capacity, not individually priced WordPress menu items.
Custom plugin work is not one "package." Landing pages are not another. Fixes are not a separate retainer.
Your subscription gives you ongoing access to the supported WordPress development capability. Your plan determines how much work can move and the service level around that work.
That means the same relationship can follow your backlog as your needs change.
Have recurring WordPress work that does not fit neatly into a project quote?
Show us the sites, backlog, and types of requests your team regularly handles. We will tell you whether Macro WP is a practical fit and which capacity level makes sense.