WordPress development capacity for agencies.
Keep client work moving without building every project around freelancer availability or adding another full-time developer before the workload supports it.
Macro WP gives agencies a WordPress-focused development partner for recurring delivery, overflow work, design handoffs, client-site improvements, and the backlog that your current team cannot comfortably absorb.
Built for recurring client work. Designed to fit behind your agency.
- Client site A — retainer changes
- Client site B — launch build
- Client site C — plugin fixes
- One Macro WP queue, ordered by your agency
Add capacity where your agency actually feels the bottleneck.
You may not need to rebuild your team. You may simply need more development bandwidth at the right moments.
Agencies typically use a relationship like Macro WP when:
Your developer is already at capacity
Keep the existing team focused while additional WordPress work moves in parallel according to the subscription capacity you add.
Project volume changes month to month
Add recurring capacity without assuming every busy month needs to become another permanent hire.
Your agency is strong in design, strategy, SEO, or marketing—but not development
Keep selling and managing the work your agency is good at while using a specialized partner for WordPress execution.
Approved designs are waiting to be built
Move Figma files, design systems, page specifications, and builder requirements into a consistent development workflow.
Client maintenance and enhancement requests keep accumulating
Give small and medium WordPress requests somewhere to go instead of letting them compete with every new website launch.
Your in-house developer needs backup
Use Macro WP as overflow or specialist WordPress capacity rather than treating the relationship as an all-or-nothing replacement.
White-label development should protect your client relationship.
Your agency owns the relationship, strategy, and delivery experience. Macro WP's role is to provide dependable WordPress execution behind that work.
The intended model supports discreet delivery without unnecessary Macro WP branding in client-facing work.
Depending on the finalized operating policy, white-label collaboration may also support:
- confidentiality requirements
- agency-controlled project naming
- agency-owned accounts and environments
- NDA requests
- communication through your internal team
- client-facing participation only when deliberately agreed
[OPERATIONAL INPUT REQUIRED] Finalize NDA policy, direct-client communication policy, and any white-label restrictions before this section is published in its strongest form.
Have a specific confidentiality or white-label requirement? Bring it to the consultation and we will confirm what the engagement can support before you subscribe.
- Your agency stays the client-facing layer
- Requests and context come to Macro WP
- Development happens behind your brand
- Reviewed output returns to your agency
One agency relationship. Multiple WordPress environments.
Agency work rarely lives on one website.
Your backlog may include a landing page for one client, a plugin fix for another, a new build for a third, and ongoing enhancements across several existing sites.
Macro WP is designed around that kind of recurring mix.
You submit the work that matters most, associate each request with the relevant site, and keep priorities visible as the queue changes.
[OPERATIONAL INPUT REQUIRED] Insert exact per-plan website/client-site limits or usage rules here once finalized.
A subscription does not mean every client website is worked on simultaneously. Active work is still governed by your plan's capacity.
- Build campaign landing page from Figma In development
- ACF field group for case-study template In development
- Fix plugin conflict breaking checkout layout Queued
- Custom block for pricing table Queued
- Connect enquiry form to client CRM Queued
Hand off the work the way agencies already work.
A good development relationship should reduce handoff friction, not add another layer of ceremony.
Useful inputs can include:
- Figma files
- approved page designs
- written requirements
- screenshots or recordings
- existing design systems
- page-builder instructions
- acceptance criteria
- URLs and staging links
- relevant assets
- notes from the project or account team
The goal is not to force every request into a perfect specification before development can begin. The goal is to provide enough context to understand the outcome, identify open questions, and build safely.
If the request is clear
We confirm it and move it into the active workflow according to priority and capacity.
If something is missing
We ask the smallest useful set of questions needed to avoid guessing.
If the requested solution creates unnecessary risk
We explain the concern and recommend a more maintainable path where possible.
Already have a developer? Keep them.
Macro WP does not need to replace your current developer to be useful.
The subscription can support:
- overflow during busy periods
- backup coverage
- a second stream of delivery
- WordPress-specific specialist work
- maintenance and enhancement backlogs
- additional capacity while your internal developer stays focused on higher-priority work
A strong fit can be as simple as:
“Our team already has development capability. We just need more of it.”
A workflow your project managers can understand.
Agency delivery gets difficult when nobody knows what the external developer is working on, what is blocked, or what happens next.
Macro WP's process is intended to make that visible:
-
Submit the request with the relevant site and context.
-
Put requests in priority order.
-
Macro WP confirms requirements and flags blockers.
-
Active work moves according to your plan's capacity.
-
Completed work is sent for review.
-
Feedback is handled and the next priority moves forward.
Your sites, code, accounts, and client relationships stay yours.
Macro WP should not create unnecessary dependency to make the subscription harder to leave.
The operating principle is straightforward:
- client and agency accounts remain under the appropriate owner
- custom work remains part of the client's or agency's website/codebase
- credentials should be handled through the approved secure process
- development should be understandable to another competent WordPress developer later
- the agency remains in control of its own client relationship
[OPERATIONAL INPUT REQUIRED] Replace “approved secure process” with the actual credential workflow once the client portal/password-manager approach is finalized.
Agency questions
Is Macro WP white-label?
The service is intended to support discreet agency delivery without unnecessary Macro WP branding in client work. Specific requirements such as NDAs, client-facing meetings, or communication rules should be confirmed before subscription until those operating policies are finalized.
Can we send work for multiple client websites?
Yes, the model is designed for agencies managing recurring work across client sites. Exact website limits or usage rules depend on the finalized plan structure.
Can you work from Figma?
Yes, Figma-based handoffs are a natural use case for WordPress implementation. The request should include the approved designs, relevant responsive expectations, assets, and any existing site or builder constraints.
Can you work with our existing developer?
Yes. Macro WP can act as overflow, backup, or additional WordPress capacity. The goal is to fit the delivery system you already have where practical.
Can you work inside our project-management tool?
[OPERATIONAL INPUT REQUIRED] Finalize whether external PM tools are supported, supported only on certain plans, or whether all requests must enter the Macro WP request system.
Will you speak directly with our clients?
[OPERATIONAL INPUT REQUIRED] Finalize the default policy and whether client-facing communication is offered by exception or plan level.
How are urgent client requests handled?
[OPERATIONAL INPUT REQUIRED] Publish only after an urgent-request policy exists. Avoid promising emergency or same-day work unless it is operationally guaranteed.
Need more WordPress capacity without rebuilding your team?
Show us the kind of client work your agency regularly sends to development, where the backlog gets stuck, and how much work you need moving at once. We will help you determine whether the subscription model fits your delivery workflow.